OUGD502: Briefing

PART 1 -

PPP BLOG:

Collect, categorise and reflect on a body of investigative research and creative references, which documents your ongoing development as a Graphic Designer and your engagement with contemporary creative culture via your PPP course blog. You must demonstrate a more refined understanding of the graphic design and creative industries particularly by researching and reflecting on the operating practices of local and national designers and studios.This research should then feed into the on-going assessment and development of your self-branding created last year.

You will need to maintain an ongoing evaluation of your individual progress in Level 05 of the programme by regularly reflecting on what you have learned and your development as an increasingly independent designer/learner. As part of this process you should post copies of each End of Module Self-evaluation to your blog in order to maintain an ongoing recored of your reflective skills and analytical responses to your own development.

Certain Tasks will be set and you will need to record your responses to them but you should use them as a starting point for your own independent research activities. 

PART 2 - Self-Branding:

Continuing from your logo and identity developed in level 4 you must assess, evaluate, adapt and develop your own brand as a designer and apply this to a number of deliverable items:

YOUR VISUAL IDENTITY.

Your own professional visual l identity for 'Brand You' and apply it to an appropriate range of stationary and promotional material. You should aim to create a simple but effective visual identity that communicates the essence of your creative 'image' and details about your emerging design practice. You will need to consider the practicalities of your identity which may include a logo or bespoke typeface. How readable, legible and usable is your identity?

YOUR PROMO PACK.

A promotional package the communicates your skills, abilities creative concerns and professional competencies to appropriate sectors of the creative and cultural industries. This pack should include a business card, introductory information, samples of work a creative CV, contact details and other relevant material and information

YOUR WEBSITE.

You have been introduced to the fundamentals of web design and web design software through a series of workshops in previous modules. Based on these workshops propose/produce the structure and content of your own personal website. Keep it simple and make sure that your visual identity forms the basis of your online brand.

IMPORTANT: You will be responsible for any online content uploaded and/or distributed as part of this module. Can you please ensure that all material is original, belongs to you and complies with the guidelines for online activity outlined as part of your general Mac suite induction. If you are unsure about any content that you intend to upload please discuss this with your tutor