OUGD502: PPP- Taking care of business

We discussed what style our logo should be to suit our business and decided that it should follow some form of hand rendered style.

We liked the informality and quirky nature of how hand rendered type forms instead of looking completely clean cut and computerised. This would fit our business Printaholics because we are using traditional screen printing methods and the imperfect and handcrafted feel/aura to the artwork would compliment the manifesto/ aims within the logo.

I began doing a couple of initial sketches for ideas for the logo but these are not what we went through with in the end:

Although we discussed that we wanted more of a hand rendered/ less perfect feel so I did a few more sketches:

I then fine lined in the ones which I felt worked best:

We then discussed that the different weights within PRINT and aholics works quite well because it balances out how the word should be read. Although the fine liner makes the type appear too busy so therefore I did a simplistic version below: 

This looks much cleaner and therefore more legible, however this would only work for a larger version of the logo. For the smaller logo we were thinking about using just the singular P. 

To push this idea of making PRINT the first part of the word read Rebecca worked on some of her own sketches for type including different ideas on how the drop shadow could be used. We decided on the dots because this is less harsh and also representative of the half tone dots in screen printing. 

(Rebecca's drawing)

We then merged our two ideas together into a logo:

We also created this smaller version of the logo which would be perfect for use on social media to promote our business. The larger logo simply wouldn't be legible in such a small square space. The smaller version of this logo would also work well in our presentation as it is more minimal and would fit perfectly in the corner. 

Which we then transferred into a mock up for the website which Rebecca worked on the grid for. The website is simply to sell the products and we therefore wanted to keep it as simple as possible. The column on the left hand side would remain in place whereas the rest of the page would allow for a scrolling movement. The tags on the left also allow the user to be able to choose the products they would like to view. We used examples of wrapping paper and gift bags that we found on paper chase: http://www.paperchase.co.uk. However with a longer time frame we would of been able to create our own designs for the website. The small amount of pink in the smaller version of the logo allows for a delicate amount of colour as we chose this pink because it is similar to a skin colour which therefore matches with black and white. We actually spent quite a length of time searching for colours which would compliment our logo and vast amounts of changes in colour palette of designs however I feel we have been able to succeed with this pale pink tone. 

Website mock up: