The company we will be creating as a partnership is not named as of yet, but this is a detail we will decide when thinking about branding. Based on our love for creating artwork which is individual and different we thought about using screen printing as a tool to print.
We spoke at length about what sort of work we would want to create and came to the conclusion that it would be interesting to create gift wrap/ tags/ furnishes and in general bespoke individual designs to sell. At first we would need to rent the equipment to be able to screen print as it would be quite costly but as John suggested in the crit, once we leave college we would have some access to screen printing for one year which could significantly reduce costs. As both myself and Rebecca live quite close to Leeds it would be ideal to use this location as a meeting point for work and therefore we need to research into print workshops in the area.
To keep the costs to a minimum we firstly spoke about having our own online shop to sell artwork on demand (print for orders). This is because we researched into gift wrap and similar items online and came across a website called OH DEER.
http://ohhdeer.com/us/
We want to create similar products however the artwork for this website is created by a vast amount of people (see the image above). So therefore our unique selling point would be that we screen print the artwork and that is our own smaller business. This would appeal to those who enjoy more luxurious and quirky graphic design materials. It was also suggested that we could have our smaller shop or perhaps pop up shop/stall in Leeds as it would be an ideal opportunity to create money and recognition for the business.
The next stages are to research into rent for shops, prices for setting up a website, prices for printing and materials, start up finances as a whole and also branding in terms of a logo, name and manifesto.
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