PPP- Placement Totality Brief (BRIEF 2)

Initial ideas for name/ concepts:

Name generation

 Cup Of Italy

Snack Bites

Snack Stop

Little Bites

Petite Pasta

Mini

 Pasta Pantry

Little Italian Bites

Pasta&Go
Pasta Time!  

Tag line?

 Little Light Snack

Light Lunch

Instant Pasta

Healthy Snack Bites

Instant Pasta Snack

Design ideas:

- Illustrative typography, curved/ handwritten look/ bright colours. 

- Ingredients based through vectors of items within the food as part of the wrap.

- Muted colours or black/ white which is more simple and modern looking. Textured type which is irregular, would appeal to older children. 

Typography experimentation   

Idea based upon quick meals, children at the age of 12-16 are often 'on the go' and active which includes sport. 

 The images below show experimentation with 'grunge' looking type as this appears somewhat edgy and would therefore appeal to a teenage audience who would find graphics for young children boring.