From the logo created on the previous page I focused on looking at how the design could work across a range which would include different colours for flavours, by using black/white and bright colours these combinations ensure the pasta box is incredibly different to other items on the shelf.
Experimentation with adding people involved with sports which further enhances the idea of 'Go' within the name:
The concept of "go" means that the products USP is being shown as it meant to be a healthy snack alternatives for busy people. At this age many children are part of extra curricular activities such as sport.
However after looking at the design I felt as though it was too male orientated so I included an image of a female as well as a male sports person.
Examples showing how the brand can work across the three colours:
Use of three bold colours to enhance the edgy attitude of the brand for teenagers. Green for Spaghetti Bolognese, Yellow for Creamy Carbonara and Red for Tomato and Herb.
Pot lids:
From completing this brief it has allowed me time to look at packing and research thoroughly into designing for packaging which is something I haven't done before. They also had an in-house printing series where they could make 3d mock ups so that was interesting to see as they had created for companies such as masterchef and lynx. From this experience I have been able to determine that I prefer to create designs in a more personal environment for smaller companies and more contact time to gain further understanding of what a client wants from a brief. This wasn't a live brief so I am able to post this online however overall I believe I have pitched a design for a pasta pot brand which could be sold to teenagers due to the colours and vibrant nature of the elements I specifically chose to create a sporty and 'edgy' on the go meal.
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