The presentation can be seen above.
Presentation notes:
Slide 1:
From the feedback in the last Crit we have built on one overall concept.
Slide2:
this was majorly based on making the technology accessible
Slide 3:
and this is what we came up with
Words we tried to communicate
Slimmed line weight
Softened edges
Round shapes related to technology (Dyson)
Slide4:
breakdown of how we have applied the brand
Colour, key and 2nd colour used to create hierarchies and help with UX design in digital formats.
Slide5:
chosen an open source font to match with the project.
Sits well as submissive to logo type
Uses of type in different applications
Slide6:
alpha document was a large inspiration
Open source info, by the people for the people
Accesable technology to all
Make it human and accesable (same as written)
Slide7:
to do this we created a diagram/ info graphic to simplify and explain the tech
Talk through diagram
Makes it less scary ( soft simple forms)
Show animation
Slide 8&9 website
Animation goes on the homepage of the website
Function of website
Slide 9:
top up card
Air miles, playing on tech
Enviro friendly
Journey is simple and fast so getting on needs to be fast (airport)
Link with app to top up
Slide 10:
shape comes from glyph form and this is used throughout applications.
Active zone on the edge of card for ergonomic reasons
Slide 11,12,13: app
UX design and active blue
Secure log in
Time layout for simple function
Slide 14:
promotional example
Playing on the reason customers would use hyperloop
Info taken from alpha document
Making link to audience experience to make hyperloop more accesable
Slide 15:
Signage environmental mock ups to further portray the brand as friendly.
Active blue blue comes back into play as a key colour to be used throughout materials within the pods and stations.
Blue arrows, the customer has to do something
Only see the blue stripe when the train is moving, the blue is significant in a remembering the brand and brand recognition.
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