Group 6- Beth, Rebecca, Josiah, Eva, Melissa.
As a group we rewrote the brief ourselves so that it was more simplistic and direct:
Brief:
Create a brand identity for the up and coming Hyperloop train. Apply to appropriate merchandise and present to the DBA board as a completed concept.
Background considerations:
- consider the audience and how to address and expand this audience.
- think about how this identity will be viewed over a number of digital and print platforms.
- This is a new type of technology and as such requires a new type of identity to do it justice.
- Consider the customer experience and how the identity will effect/dictate this.
- Think about skeptics of this product and how the identity will address these issues.
- Think about the fact that this will only be be viewed by designers not in fact clients or literal audiences.
- This needs to be and identifier that communicates the core values and ideals of the product.
- Identify the core ideals of the project and look to concisely communicate these.
Mandatory Requirements:
- Must at least have a logo that is applied to the set image for the brief.
- Consider a breakdown of your design decisions such as colours and finished to communicate to the DBA.
Deliverables:
A presentation to pitch concept and design.
After this we talked about what we wanted to communicate with the visuals of this project and selected three words that we agreed were canal to an effective outcome for the project.
- Speed
- Sleek
- Sophisticated
From creating this we began research into various different areas and this was collated onto Pinterest boards such as:
The research was split into different sections which included; the technology behind hyper loop (how does it work?), existing travel branding and what is included, the audience and the location that is based (US).
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