As part of the research I found that from such a large brief the most important element is that the concept works not only in the logo but throughout as an entire brand.
UPS is a great example of how a brand uses its concept throughout:
They use the idea of military to portray themselves as safe and secure which is what people want from a delivery service, this is even taken through to uniforms and the delivery vans as they are sturdy and metallic looking almost like the military tanks.
Virgin Atlantic had a complete rebrand and overhaul of their look which includes a large amount of money spent on their first class suites and jets. They provide a sensory experience with light which isn't used as much on other airlines, they are portraying sophistication and fun which is also shown through their new uniform design in collaboration with Vivienne Westwood which therefore thoroughly shows their new branding throughout.
For Hyperloop it is important to remember the purpose of the branding and who it is for, it is an open source document online and is made for the people and technically by the public too. To brand this to the upperclass market would be entirely wrong as the technology is made to be useful and perhaps even expand- it contains all the positive elements of other transport such as speed and fast travel times but it also attempts to surpass these expectations by not creating as much waste therefore being more eco friendly.
Bringing our ideas together for a meeting I put a few sketched ideas based off the hyper loop alpha document:
These visuals were based from the science behind the document and could perhaps work as abstract patterns on the station walls or within the pods as a continuation of simplifying science. Beth took this forward and attempted to put these shapes into a logo however it looked entirely too complicated and illegible for the brand. See below:
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