OUGD602: PPP- DBA HYPERLOOP, Interim Critique

Boards for the interim crit 

Started with explaining the initial ideas and words generated that we wanted to evoke. This led to a discussion about the amazing science behind the project and how this was fundamental in us understanding the project and what a positive affect it could potentially have on the US and rest of the world. 

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This design was created and put forward as an idea based on the location and 'loop' as a symbol of the two stations within a track. Eva created this to portray the new  link between the two locations which would have originally taken a long time. 

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We also looked at the science behind the hyper loop and essentially how it actually functions. Beth looked at creating a sharp and angular logo type here which was critiqued within the presentation. 

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Josiah created a concept that because the journey takes 30minutes, the logo could represent time. However It was expressed that although a brilliant idea, it could be difficult to understand by some as it is quite abstract. 

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We referenced airlines and the concord here for a potential use of stock and matt/ gloss combinations to perhaps portray the lack of friction due to the train hovering. 

Feedback:

- How can the technology be made a selling point for the customers? Why is it so interesting?
- Make technology approachable and understandable- this is to gain the interest of the customer who otherwise wouldn't care about science- it is for the general public.
- The logo needs to look timeless, tech can run out of fashion quite quickly however brands such as dyson continue to be well known and used as they make the technology understandable and approachable. 
-Consider a type only branding and develop the initial sketches that have already been created (beth's).