From the crit we took the logotype and wrote over it in ways to develop it to be technologically approachable for the audience.
As a group we individually looked at ways in which the logo could be changed:
These were some of my sketches and ideas as to how we could soften the typography to be more appealing to a mass audience. This is because as discussed in the crit, technology is now seen in curved and softened shapes rather than being angular and alienating.
I also looked at colour and thought a gender neutral bright colour would be most suitable, this is because the transport is for everyone and travel and train based companies use a large amount of mixed colours instead of a distinctive colour palette. The blue seemed the strongest as this was developed from looking at the alpha document at the beginning of the project.
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