Monday 11 November 2013

OUGD403- Module Evaluation

Within this module I have gained many skills and further challenged my existing knowledge of Graphic Design. In the first brief I truly began to understand typography as a highly important part of design, not only the use of fonts but how they are created and can be manipulated. Before this brief and starting the course I had rarely been exposed to the anatomy of type and the reasons why certain typefaces are used. This progressed through to manipulating Futura in my first brief based on the word "occupation" by attending and taking part in my first few critique sessions my understanding of type developed incredibly in a short space of time. I now understand that typography is a never-ending learning process where you can develop a wide variety of innovative ideas. Through this basic understanding the first few briefs (1, 2, 3) allowed me to experiment with my knowledge of typography and design in a very basic manner. Adobe Illustrator workshops helped me progress my manipulations of type because I never used this software before this helped my development within design as it gave me a new medium I hadn't used before. By being introduced to illustrator within the second and third brief I will now be able to confidently improve my existing basic skills and apply it to new briefs. 

Brief 4 I thoroughly enjoyed because of the amount of research on a interesting topic of choice. From existing understanding and passion for animal rights, conservation and welfare I found this project personally enjoyable and also frustrating. I found that the research and analysis of the negative portrayal of sharks was present in most people due to the media, and when presenting my work I found it incredibly difficult because this issue doesn't currently affect Europe- therefore I felt quite underwhelmed by the response to my ideas as a whole. As a continuation of this I found brief 5 challenging due to the short space of time, before starting this degree course I was given longer to complete briefs than a few days, therefore naturally I found this quite challenging but I am adapting to the ways in which briefs are set.

I also really enjoyed creating a typeface for Joe (brief 3) as learning about a person and then trying to present an element of them into a typeface was challenging but enjoyable, this is because what he likes is very different from what I am used to, along with the rest of this module as my work is normally heavily based on hand rendered design and less clean cut, however learning skills and looking at design that Joe has introduced me to has helped my general understanding of Graphic Design and that there are many different ways to produce to a design and that listening to others broadens my understanding as my initial idea is not always best. 

To conclude I feel as though I have learnt and gained knowledge about Graphic Design as a whole and a better understanding of typography. However the work I produced I feel slightly underwhelmed by the execution of it due to my initial lack of skills on illustrator but also my general understanding of Graphic Design. As the course progresses I think I will naturally also progress with my skills and understanding when learning new processes and mediums such as screen printing and making use of the photography studios as this module has been quite basic in terms of processes and more about content. From this module I have also learned better ways to present within critiques as I initially found these incredibly difficult especially for brief 5 (presenting in front of the class) and by using design boards I have found that my confidence has slowly begun to increase as I feel more able to give feedback to others.

Monday 4 November 2013

Why am I here? What do I want to learn?

  • identify and explain 5 reasons why you chose to study on this programme.
I came from A levels in a small sixth form college which was incredibly personal and I think that helped me improve my initial skills to be able to apply to LCA, I chose this course because of its small numbers and the amount of tutor time it allowed because I feel it is important for creative subjects to have time with fellow students as well as the tutors. 
I also chose LCA and graphic design in particular because I attended an open day within the summer where I met Fred Bates who gave an incredibly brilliant speech about graphic design which definitely motivated me to work really hard on my portfolio to get in. Overall I really loved the passionate aura I got from LCA and wanted to be part of it. One of the main reasons why I chose graphic design to study is because I quite honestly couldn't really see myself doing any other job- I like to create things and I think graphic design would give me the ability to create a whole range of different types of work. I attended a few different end of year shows in the summer and LCA's really stood out to be a wide variety of all different styles and concepts of work which was amazing. 

  • Identify and explain 5 things that you want to learn during your time on the programme.
As I came from a small sixth form the teachers there were fantastic for initial skills however I had to self teach myself using photoshop- I wasn't fully brilliant at other software so I want to learn how to use illustrator and indesign.
The printing facilities at LCA are fantastic and I really want to learn how to screen print as I haven't done this before. 
I want to learn as much about type as possible as I haven't really been introduced to this fully especially how to create a font or hand render type.
I want to learn how and where I can access and see current work within leeds- I know manchester well but I haven't been in leeds before. 
I want to learn more around the subject which I suppose I will learn from lectures and tutors.

  • Identify and explain 5 skills that you think are your strengths.
Photography- I did this at A level and I think I did quite well especially knowing framing and lighting which I think will help me within this course. 
My tutors at college said I was incredibly thorough with my ideas especially with trying to build concepts, they also stated that this did translate to design work and that my work involved quite a lot of attention to detail- I think I can build on this at university. 
Individuality- I quite like to resolve briefs in a way that I think suits it, which also means that I sometimes like to incorporate elements which are quite unusual. 
I think my organisation skills are quite good and I know how to handle time as I am used to somewhat juggling three or more projects at once. 
  • Identify and explain 5 things that you want to improve.
I really want to improve my confidence in my presentation skills, I think this will really help others to like me and my work more as people who are confident tend to be more likeable. 
I want to improve my written analysis and critique of my own and others work as I think this will really help me develop. 
I want to improve my skills in terms of using the mac so software such as illustrator and indesign, I think this will help me to create work that looks more professional. 
I want to really push myself with my work and do more than I would normally- so try a new process/ technique or do something which is out of my comfort zone. 
I think I really need to work on how I take criticism and not to take it personally, its about the work and not about me as an individual. 
  • Identify and explain 5 ways that you will evaluate your progress.
Evaluating work on my design blog as well as my PPP blog. 
Talking to tutors about my problems and how I'm doing. 
Being aware of what others are doing on the course and seeing if my work is of a similar standard or not. 
Looking at how I've changed between modules and writing down the improvements or new skills/ techniques I've learned. 
Writing down areas which I think could be improved and trying to resolve these within the next module. 
  • Identify 5 questions that you want to find the answer to.
Do my ideas and general style have its place within graphic design?
Will I be good enough to keep up with the rest of the course as I haven't done a foundation year?
Is there such thing as having a style of work or does it change?
Is it possible to create graphic design which is current using other methods than digitally producing work on the mac?
How do you combine the concept with aesthetic of a brief?
  • Identify and explain 5 things that inspire you.
Books- I really love to read and I think it sparks imagination generally:


I love the countryside and travelling, seeing new places and experiencing things is wonderful. 


Passion for social change and people/animals really inspires me to work on projects:

HAPPA charity- horses and ponies protection association. (own photograph)


Music- as well as loving the written word I love live music and lyrics with meaning.

Mumford and sons:


http://cdn.umg3.net/mumfordandsons/resized/cdn/uploads/posts/MumfordCanadaHaney_(165_of_276)-652x435.jpg

As I said I love travelling, especially recently to France for quite a few years now to different areas. I think seeing other cultures and experiencing different places outside of the UK really broadens knowledge of design and life generally. Visiting other areas of europe I think definitely influences my designs in terms of what colours I like and type. 


http://www.brittany-ferries.co.uk/media/12158/bretagne-at-sunset/galleryticker_full/brittany-ferries-bretagne-sunset_base1.jpg


  • Identify 10 examples of design that illustrate your fields of creative interest.

I love illustration/hand rendered type as a whole and would really love to work with illustrators:

Sophie Henson

http://sophiehenson.blogspot.co.uk


Hotel/restaurant branding: 


http://www.behance.net/gallery/14803231/Housh-Mariam-


Illustrations and books:

Beatrix Potter illustrations- Peter Rabbit and others (childhood)



Packaging design: 



http://www.behance.net/gallery/16413301/Taste-of

Images with a meaning/ concept:


http://www.behance.net/gallery/3195913/Beauty


Photography: 

Tim Flach




Mixed media: I love graphics which has a fine art aspect to it and uses a range of sources


http://www.behance.net/gallery/4155319/Concrete-Butterflies


Typography:


http://www.behance.net/gallery/10522583/South-Rose-Free-Typeface


Social issues and campaigns for charities/ change:


http://www.behance.net/gallery/11837409/Social-Posters


Editorial design (books, mags)


http://www.behance.net/gallery/15201157/Hiatus-la-Revue-N2


Monday 28 October 2013

Lady Gaga

10 Attributes that make Lady Gaga (Stefani Joanne Angelina Germanotta) admirable:


1. Her passion for creating music as an art form and her success as a solo artist.

2. The links she creates between music, art and fashion as part of the "Haus".

3. How she raises awareness of issues such as bullying and mental health.

4. "I believe that if you have revolutionary potential, you must make the world a better place and use it." Her ambition to make the world not only as a whole but through talking to individuals inspires me through my love for social issues and ethics, personally I am passionate about making changes and creating art that affects people. 

5. Her belief that everything you do can be a work of art and a reflection of yourself, and that even what you wear will say something about you and communicate a message, these messages can form "self love" and create confidence in many fans including myself. 

6. Her music also contains extremely passionate lyrics which she writes herself, such as on the Born This Way Ball (tour) she sang a song called "Princess Die" which reflects on the damage fame can have on celebrities we adore. 

7. I enjoy her music videos because they are a similar to a short film due to the conceptual reasons behind the videos they become pieces of artwork which are developed from the music into a visual form. 

8. The connection she has with her fans through websites such as "little monsters" for example create chances for fans to express their own artwork and designs, this has proved to be successful as a student Illustrator from the Uk (Helen Green) was chosen to join the Haus Of Gaga. 




9. Her outrageous performance ideas and willingness to be different makes her incredibly inspirational because it shows her stage presence and confidence to be known as different which gives her the power to express her opinions and be noticed. 

10. I enjoy listening to her music and the positivity that it bring which can also help brighten my mood and help me stay focused and creative when doing my design work. 

Other than my parents I find that Lady Gaga as a celebrity has had the most impact on my life not only recently but for the past couple of years as I have been maturing from school/ college. Her ever-growing list of pledges for charities and excellent causes for both america and social groups as a whole have been incredible. This has also impacted my own perceptions on social issues and has helped me keep up to date as well as inspire me to research myself on issues which are highlighted as well as a need/urge to help people and design work which impacts people and makes a difference. If I were to spend time with her I'd want to know how she comes with fame/criticism as well as any additional help she could offer such as advice for creatives and how to stay inspired.



Part 2:

In response to a presentation I was given the contact to Jack Dahl who worked on the branding for Lady Gaga's perfume "Fame". I was extremely shocked to be given the opportunity to contact such a wonderful designer as I thought such individuals would be incredibly out of touch for myself. However I was proved wrong in being told that most designers can be contacted and when I eventually gain enough confidence to do so I will be excited to do so. I wrote about Lady Gaga because I feel that personally she has had an effect on me both creatively and mentally- without concern for the task and whether or not I could contact, I felt I wanted to express how such a wonderful individual has effected many people, not only consumers but also designers in art, fashion and design industry. 


http://www.homework.dk/clients/lady-gaga-parfums/

The products are utterly fantastic and I have had the pleasure to browse through some of them pictured on the website, and of course personally bought the perfume pictured above in person. As mentioned above I stated that the persona of Lady Gaga is not just constructed through herself but of those who work with her. 
"homework is a creative studio specialising in brand expression and communication within fashion, beauty, art, design and luxury. " 

Questions I would ask include: In your opinion what's the most important thought when responding visually to a brief?
what/who inspires you?
I'm personally unsure on what to ask as i don't think I'm fully confident enough to begin contact yet.