Within the session we spoke about the ideas of thinking of ourselves as a brand. It was also suggested that when considering ourselves in a visual perspective we should think the product we are trying to sell is ourselves, the range of products is the different types of design I can make and the distribution of these is the methods and platforms I am capable of using and putting my design into the world.
Prepare ab individual identity based on you as a product to communicate who and what you are and the services you offer. There are two set different platforms so I should consider whether I want to use printed or digital media.
MOO was suggested as an option for printing business cards at a relatively low cost.
Brand: a perceived emotional image
Identity: the visual elements on how these emotional elements are portrayed
We also watched a short film on Johnny Cupcakes which, naturally was incredibly inspiring. His brand is carefully considered in terms of how the products are sold, it is completely unique and has worked with some of the biggest companies to collaborate in creating t shirts. The shirts are even sold in mock "bakeries" which push the concept of his brand even further, the fact that these are all considered ensures that customers want his products because they are unique and are only sold by himself (refused contracts with corporate high street shops).
http://www.johnnycupcakes.com
Friday October 17th 2014 Workshop:
Using your reference from last year, review your personal identity and discuss in groups how it 'may' change and for what reasons?
Consider the experiences of the Summer break and any impact they may have had on any change.
Consider consistency and delivery to suit both digital and analogue. Post to your PPP Blog as part of the Branding Brief.
Last year I didn't exactly create a logo or a brand for myself as I answered the brief slightly differently. I created a book which somewhat summarised my own personal experiences of what I like and what design I enjoy. I used the module to be able to define the style of graphic design I enjoy which was incredibly useful.
Within the group discussion about the previous work I stated that this year I want to focus on how I can possibly link my interests and personality into my logo. I mentioned the eco friendly papers and sourced printing methods for my book which led to discussions on how I could possibly link my love for nature into my logo by using mixed found papers to recycle to print onto.
I could also use these backgrounds to print onto with a stamp therefore each business card would be unique. The group also wrote down descriptive words about my work and also my overall "look" as a person however it does seem quite superficial.
Work: elegant, girly, decorative, purple & feminine, flourishes, detailed and classical.
Myself: Hair, curly, purple (mentioned several times), lipsticks and makeup, hoodies.
I am known for usually wearing quite vivid makeup when I am in my best moods and the use of colours could be something I could transfer into my logo/ logotype. I have also been described before as a combination of a nature lover (tree hugger) but also someone who is quite dark and gothic with a love of history and it would be interesting to combine the two. I wouldn't necessarily agree with the comments on my work as a whole, even though I enjoy making detailed work I am capable of being flexible and creating modern looking work too I think it is because in the last few briefs of first year my work was quite dainty and feminine (William Morris book created on socialism for context of practice). The type of design I want to create at the moment is quite fluid and I am not set on a particular area, perhaps through the second year I will begin to understand more of what I want to create and what areas I want to focus on.
Tips for creating a logo:
5 Design Tips for a Social Media Logo
There are several aspects that go into a logo design – colours, fonts, descriptors, and more. But, when you’re designing what we like to call a “social media-approved” logo, there are many other variables to consider as well:
- Be mindful of your aspect ratio – A majority of social media sites will require you to convert your logo to a square (or nearly square)-shaped thumbnail. Your logo doesn’t need to be a perfect square, but should have the capability of being easily converted to one. It’s best to make use of all the space you have so your logo won’t have to be compressed or reduced to fit into the small space. Try not to create ones own problems. (Remember Mo?)
- Be consistent – With an effective social media strategy, your logo will be seen on a variety of sites – Facebook, YouTube, and your personal site to name a few. For this reason, it’s best to have one logo you use for every site. This is also helpful in case a site requires you to crop or resize your image – you want a logo that looks the same, regardless of what’s done with it.
- Use detached text and graphics – When designing, make sure your text and graphics are separate elements. This will help if it ever needs to be converted to a different size. In fact, some companies use a single graphic or single letter in social media for ease of use.
- Simplicity matters – If you have an intricate logo, you run the risk of some of the elements not being recognizable when it’s resized. For this reason, you should avoid long taglines, thin lines, and detailed graphical elements.
- Limit colors and shades – A logo that uses 2-3 colors will work better on a “busy” social media sites because it stands out and won’t get lost in the backdrop.
